Electronic products can be frustrating or satisfying for consumers. For example, a consumer may be highly satisfied with the applications available on his new smart phone, but becomes frustrated when he is unable to operate it with ease. If a consumer researcher wants to measure these positive and negative emotional reactions, then which of the following measures will be best suited for this purpose?
A. Cross- Sectional SurveyB. Bipolar ScaleC. Longitudinal SurveyD. PANASE. Likert Scale
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Electronic products can be frustrating or satisfying for consumers. For example, a consumer may be h...
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