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Business, 13.12.2019 20:31 Ksedro1998

Cremics, a multinational drug manufacturing company, used a saffron trident in a promotional campaign for one of its drugs in india. the saffron trident, a religious symbol in india, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to indians. this miscommunication indicates a problem associated with which of the following steps of an international communications process?
a. message transmissionb. noise cancellationc. media channel selectiond. encodinge. information source selection

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