Sierra miller inc. is a travel company that sells whitewater rafting and kayaking travel packages. the company has a telemarketing team which regularly gathers information about travel needs from potential customers. this information is entered into the company's electronic system to segment customer groups based on their needs and requirements. sierra miller is using:

One of your new suppliers, kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. in replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. which of the following aspects of effective communication should you give the most attention? (a) making sure you understand kim’s areas of expertise. (b) supporting your reply with relevant data and facts. (c) establishing your credibility as an expert. (d) paying attention to implied communications.