Which of the following statements about sales promotions is correct? a. the use of sales promotions has declined in recent years. b. the heavy use of sales promotions has resulted in promotion clutter. c. sales promotions offer long-term incentives to buy a product. d. sales promotions are only offered to consumers. e. companies that use sales promotions usually do not use any other promotional mix tools.

B. The heavy use of sales promotions has resulted in promotion clutter.

Explanation:

Sales promotion clutter refers to the high number of promotional messages or materials a consumer is presented with every day.  When there are excessive promotion messages in the market, it becomes difficult for a business to stand out from the cloud. Today, TVs, Radio, Newspapers, and billboards carry hundreds of promotional messages. The business has to be innovative to cut through the clutter in the marketplace.

Sales promotions are still relevant in the market. Business must find unique and effective ways of capturing consumers attention while doing sales promotion. For example, companies are creating hilarious commercial video and posting them through social media websites. Business can make use of senses such as sound, sight, touch and smell in strategic locations such as shopping mall, retails centers, or in traffic jams to draw customers attention.

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