Under what circumstances would local marketing be likely be most affective ? a. when pronounced differences in psychographics are present b. when regional demographics and lifestyles are similar c. when pronounced regional and local differences in demographics and lifestyles are present d. when pronounced similarities in lifestyles are present e. when pronounced similarities in psychographics are present

Option C

Explanation: In simple words,  Local marketing refers to the  marketing strategy under which an organisation targets the customer of a specified areas and modifies its marketing messages as per the preferences and life style of the costumers living in that specific area.

This strategy is used in countries like India and Pakistan etc. where there is  a lot of diversity in culture and language.

Hence from the above we can conclude that the correct option is C.

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