The retail mall owner told the marketing researcher, "we have the option of staying open late twice a week or opening up an hour early every day. we need to know which will be most profitable since we cannot do both. the decision must be made in 11 weeks and we only have $10,000 budgeted for this research project." in which step of the marketing research process would this statement have been made? a)collect relevant datab)develop findings and recommendationsc)define the problemd)take marketing actionse)develop the research plan