People choose between competitors largely because of their -meanings that have been carefully crafted with the of legions of rock stars, athletes, slickly produced commercials, and many millions of dollars. a. narrative clipsb. role theoryc. needd. consumer behaviore. brand images

The answer is: Brand Images

Explanation:

A company´s brand image is how customers "view them". It´s the impression they have formed in their mind about how a particular brand is, what it represents and what things are associated with them. It´s a process that is usually developed over a period of time.

For example when you hear the words Mercedes Benz, you immediately associate that brand with luxury cars and an expensive lifestyle (that´s their brand image). Most people are surprised when they realize MB also manufactures utility vehicles, trucks, military transports, and small (and not very expensive or luxurious) cars.  

answer; swot analysis;