The management at joy, a local jewelry store in london, has hired a comparison shopper to visit other local jewelry stores to gain product pricing information. this scenario most likely illustrates the concept of
a. threaded marketing
b. competitive intelligence
c. urban informatics
d. market basket analysis

The correct answer is B. competitive intelligence.

Explanation:

Competitive intelligence is the systematic collection of open information, which once combined and analyzed provides a better understanding of the structure, culture, behavior, capabilities, and weaknesses of a competitor's firm.

Companies use competitive intelligence to compare themselves with others, allowing them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing, and the information collected allows organizations to find out about their strengths and weaknesses.

Competitive Intelligence includes the tasks of capturing or obtaining information, the treatment and analysis thereof and the transfer of the results to the management, so that it can make the best decisions.

Technological intelligence studies indicate what will be a success in R & D & I, tracking the information available worldwide and providing companies with the lines of research to follow.

Intelligence begins in the identification of a need for information and the collection of relevant information, and ends in filtering and analysis to support a decision.

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a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.