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Brightburst believes that parents who do value vitamins represent excellent prospects. however, research suggests that many of these parents incorrectly think that the gummy-quality of brightburst makes them less nutritious than other vitamins. the company plans to address this with fact-filled ads that demonstrate how brightburst vitamins are every bit as nutritious as other chewable vitamins, and that kids like them more. this campaign is most likely to succeed if the target audience is
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