First mover advantages refers to the benefits a firm may achieve by entering a new market or developing a new product or service prior to rival firms. an advantage of being a first mover is:

There are several first mover advantages including:

-Brand recognition: better chance of being recognized if you were the first to do something

- Economies of Scale: learn how to perfect and grown in the market before other competitors come along

-Switching costs: when customers are established with the first brand they are less likely to want to spend the money to switch to a new competitor

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer; offer in store wine and beer samples;