The professional support services pathway includes workers who

The professional support services pathway is centered around jobs that help people in education and training systems. The pathway helps with personal and family needs, help with mental health, achieving educational goals, and making decisions about a career. A few job choices include library technicians, counseling services, family and child social workers, credit counselors, and audiologists who treat patients with hearing problems. 

This is called visual imagery. it is a memorization technique wherein an idea or a term is associated with an image, this in remembering ideas, especially as humans are very visual learners. this is also why visual aids a lot for memory retention.