Qué es el Modo de razonamiento por analogía

read the following texts. text 1 electoral marketing consists of implementing integrated political marketing and social communication techniques, in order to gain the approval and sympathy of the society, building a solid image of the candidate and being able to transmit reliability and safety to the population by raising its concept at the level of public opinion. therefore, electoral marketing is concerned with the formation of the image in the short term. catarin, roberto bianchi. electoral propaganda in media democracy: the victory of emotion in the 2014 presidential election in brazil. 2016. dissertation (masters in communication) - school of communication, education and humanities, methodist university of são paulo, são paulo, 2016 (158 p.)

me llamo miguel. tengo un hermano gemelo, mateo. (1)   mi   hermano y yo estudiamos en la misma universidad. somos altos, morenos y simpáticos, pero (2)   nuestra     madre dice que mateo es más responsable. ¡no es verdad! cuando yo camino a (3)   mis   clases, los amigos de mateo quieren (want) conversar conmigo (with me). (4)   sus   amigos son simpáticos, ¡pero no me gusta llegar tarde a clase! y tú, ¿tienes problemas con (5)   tus   hermanos?