¿cual es
importancia de comparar los
recursos que utilizan en campaña?

below

Explanation:

What is the importance of comparing the resources you use in the campaign?

if u were looking for translation.

if not: Since so much of advertising is visual, it's important to take your actual ad creative into account when analyzing your ad strategy. ... It helps ad managers bring campaign results to life with automated creative analysis. Businesses can quickly run a report and get data and visual ad references side by side.

or: As the project goes along it can be evaluated at every stage. Without setting the milestones, project managers usually leave project evaluation for the end. This costs them a lot. So, with milestones, you can know the aspects of the project worked well and where things could be improved.