Having decided to use primary sources to obtain data, you need to decide what sort of primary sources you will use. The following three options are suggested by the researchers within the market research department. Choose the one you think best suits your research objectives.

Observing consumers as they purchase and consume drinks in a variety of locales.
Observing consumers gave some data on what drinks consumers bought and how they bought them, but did not give much data on whether they want to try a new type of drink