The social communication model for customer communication differs from the conventional promotion model in that the social communication model

The social communication model defines the approach to communication based on interactive social media and conversational communication styles.
The social communication model for customer communication differs from the conventional promotion model in that the social communication model tends to be intrusive and unidirectional.
The promotion model involve(s) short-term incentives to build the reputation of a brand and stimulate interest in a product.

D. a conflict between her competing identities.