In the 1970s, a man by the name of jim jones persuaded 900 people to commit suicide in guyana. he was the leader of the peoples temple, and his personal appeal allowed him to have this power over his followers. weber would call this authority.

Weber would call this charismatic authority.
According to Max Weber, a famous German sociologist, there are three types of social authority: traditional, rational-legal, and charismatic. Traditional authority happens in patriarchal societies; rational-legal authority deals with law, states, and bureaucracy; finally, charismatic authority is the characteristic of familial and religious leaders, as is the case here.