Agenda setting is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Agenda setting is the process by which media buyers or viewers submit to particular understanding. Media is a source which shapes the views and thoughts of its consumers. Media is the strongest tool of communication which informed about the ongoing happening in the society with the method of images and with other elements.

In simple ways media is a medium or channel of communication. This medium of communication helps in setting agenda in the society and among the people. Media is one of the best helpful tool in spreading views and thoughts of the people to a place to another.

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