The elaboration likelihood model assumes that under conditions of high involvement we take the central route to persuasion. when we are faced with conditions of low involvement, we take a route.

I believe the answer is: Peripheral Route

Peripheral Route refers to a situation when person agree to a certain agreement because of the reason other than the strength/truth about the argument itself. For example: someone who agree about a girl's opinion on a certain issue because he think that girl is pretty.