According to the phenomenon, people are most likely to recall information in environments that are similar to those in which they initially learned it.

According to the encoding specificity phenomenon, people are most likely to recall information in environments that are similar to those in which they initially learned it.

Using this principle, it allows us to see and understand how contextual information affects memory in others. Information is often improved when there is relatable information/environments for that person to recall information from present. 

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