Social cognitive theorists give the label to the special form of imitation in which observers do not exactly copy what they have seen but make a more generalized, still-related response.

The label the social cognitive theorists give to this kind of form of imitation is identification. According to this theory the person is more likely to follow certain behavior model, to take or adapt such behavior, if the behavior is observed in the person with whom the individual can identify.

There is lots of evidence