Is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

The name of that process is  Hegemony
 Hegemony is made in order to form a dominance for a particular group of people within society.
This could being done by creating a slander for opposition social group or overblowing positive features for the supported social group

Hegemony is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images It denotes dominance, social or political.

I’d say e civil liberties