Studies exploring nurses' perceptions about using pdas in their daily patient practice found initial resistance, with some nurses concerned about the cost and short technological life cycle of these devices. as part of the stage of change, the nurses' managers try to instill in them the motivation to change, encouraging them to let go of attitudes and behaviors that are resistant to innovation.

This is part of the unfreezing stage of change.  The aim throughout the unfreezing stage is to make an attentiveness of how the current situation, or current level of satisfactoriness, is delaying the group in some way. Past behaviors, methods of thinking, procedures, people and organizational arrangements must all be cautiously inspected to demonstrate employees how essential a change is for the organization to make or uphold an economical advantage in the market.

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the consumer demand because the members have to be aware if people are going to buy what they want to sell in this case either energy drinks or a car wash.