is the political, economic and social concept that places primary emphasis on the worth, freedom, and wellbeing of the individual rather than on the group, society or nation.

the first part is ocean

explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.