In operant conditioning, the process by which a behavior is strengthened, increasing the likelihood that the behavior will be repeated, is called .

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.

the answer is solomon northrup. he was a free-born african american, abolitionist and professional violinist that was drugged, kidnapped and sold as slave in 1841 and remained in captivity until 1853 where he regained his freedom with the of the then-governor of new york, washington hunt. he wrote and published his memoirs "twelve years a slave" in 1853, and in this text, he tells the story of his escape thru one of louisiana's swamps (the great pacoudrie swamp) in which he ended up covered in green slime from crossing the surface of the dead water.