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Social Studies, 20.10.2021 20:30 cselder

Austin remembered the advertising for John Deere lawn tractors because in one ad the person driving the tractor was of a college student, in another it was of a mother with two kids playing in a yard, and in a third of a man in a business suit. In this example, Austin's recall of the ad and encoding of the John Deere name into thier cognitive map was enhanced by the concept of.

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