Rashtrakuthas terretory reached its zenith under the ruler

During the reign of Dhruva (780–794 CE), the Rashtrakuta power reached its zenith. After humbling the western Ganga king, Dhruva defeated Dantivarman, the Pallava king. ... After establishing his hegemony in the south, Dhruva turned his attention towards the regions around Kanauj.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

i dont know sorry why dont you looking it up on google