Social Studies, 05.05.2021 17:40 xandraeden32

1. What is the role of the retail channel in delivering merchandise and service to the customer? 2. Why are store-based retailers aggressively pursuing sales through electronic channels?
3. What capabilities are needed to be an effective multichannel retailer?
4. From a customer’s perspective, what are the benefits and limitations of stores? Catalogs? Retail Web sites?

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