Aspeech designed to seeks to change or reinforce listeners' attitudes, beliefs, values, or behavior.

The answer to this question is a speech designed to persuade. A persuasive speech is a type of speech where in the speaker is inclined to convince or influence the audience or listeners to accept and believe his or her point of view / information. In persuasive speech it also has a purpose of persuading the listeners / audience to change their beliefs or opinion on a certain topic and tend to acknowledge that the speakers point of view is factual and credible. The speaker must also present himself credible to the audience in order for a persuasive speech to be effective.

Apart of the parietal lobe