Manuel is teaching his 3-year-old son joey the alphabet song. joey sings “a b c d j r p x y z.” this is an example of

This is an example of the primacy and recency effects. It is the order of how an information is being learned and how reliably it can be recalled. The primacy effect refers to the ideas that you remember from a list since it appears as the first in the list. The recency effect would be remembering what is at the end of the information. With these two effects, you would be able to complete the whole idea. Among these two, it is the recency effect that is the most important and the idea that is being used as for example in advertising. Advertisers would tend to schedule their messages at the end in order for viewers to remember it.

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