If you were giving a persuasive speech on gun control to members of the national rifle association, the most important factor to consider in audience analysis would probably be the

 If you were giving a persuasive speech on gun control to members of the National Rifle Association, the most important factor to consider in audience analysis would probably be the: group membership of your audience

Gun users typically came from these backgrounds:
- Those who wanted to use it for recreational purposes, such as hunting or on shooting range
- Or those who use it for personal safety. 

When writing persuasive speech , try to specify it based on your audiences