The example in the textbook of paul english of kayak. com altering an existing open-office seating arrangement by using new employees to change existing seating patterns is an example of

The example in the textbook of Paul English of kayak.com altering an existing open-office seating arrangement by using new employees to change existing seating patterns is an example of behavioral science research.
He wants to change these seating patterns so as to see how it will affect the behaviors of other employees.