In hearing a persuasive message, some people will evaluate it in terms of factors that have nothing to do with the content of the message. When this happens, psychologists speak of route processing.

"“forty or fifty years ago, many people thought that simply transferring technologies from industrialized to developing countries would close the technology gap. now we know that technologies developed in industrialized countries may not be suitable for use in other environments. they may require a particular type of infrastructure to operate. they may need specialized parts or knowledge to mend when they break we now understand that innovative capacity must be built in different ways." - united nations secretary-general ban ki-moon based on the secretary general's comments, which of these would be most important for a country to improve? a) native literature b) transportation grid c) cultural traditions d) construction styles

Erikson's theory of personality grants more power to the than freud had allowed.

According to the aztec history, how did the aztecs know where to build their new city of tenochtitlan? why was this a good location?