What cultural values are manifest in advertising?

The activity of creation of new advertisements that can attract the customers and help in selling the goods and services for commercial purposes is called advertising.

Explanation:

The identification of cultural norms and values is important part of the marketing research. The cultural values like cultural ethics, how people safeguard their culture, rituals they celebrate, and daily devotional activities performed by them are important for the sustenance of the market too. Thus the knowledge of cultural character of the society is important for commercialism. The advertisements created by the advertising agencies utilize these cultural values to make an effect on the population and to attract the customers towards the purchase of goods and services.

manifest functions are the recognized and intended consequences of any social pattern, while latent functions are those unrecognized and unintended consequences. to analyze the manifest functions of any social institution, we have to study its contribution to the continuation of a group, community, or society.

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