Public opinion is of most value when the people who hold an opinion that opinion.

i think its voice because if they voice their opinion it becomes public

Explanation:

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

answer: ‘no one should be discriminated against because he or she is not from a minority group’

because—> affirmative action means ‘a policy or program that provides opportunities for traditionally disadvantaged groups to them overcome the effects of discrimination’