Study abroad programs at universities worldwide promote the fact that they offer a unique opportunity for college students who appreciate diversity, are adventurous in spirit and enjoy new experiences. These students have a different outlook on life, compared to most college students. Based on this information, which form of segmentation has proven to be most useful to them in better understanding their audience?

The correct answer to this open question is the following.

One of the abroad programs at Universities worldwide that promote the fact that they offer a unique opportunity for college students who appreciate diversity, are adventurous in spirit, and enjoy new experiences, in the National University of México-UNAM, located in México City.

UNAM more than welcomes diversity and plurality of all kinds of students, no matter their nationality, gender, race, sexual preference, or background.

The form of segmentation that has proven to be most useful to them in better understanding their audience is the Psychographic segmentation that aims to understand audiences regarding their values, lifestyles, attitudes, personality traits, interests, and motivations.

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