Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate? A) Limited relationship
B) Cognitive dissonance
C) Marketing mix
D) Psychographic segmentation

Read the paragraph and answer the question that follows: the town of belmond, iowa, needs to add weather sirens. the loud and steady wail would warn citizens of approaching danger. if past history is an indication, the sirens will save hundreds of lives. with a prediction of a deadly storm season, the alert which sentence should be revised to eliminate redundancy? the town of belmond, iowa, needs to add weather sirens. the loud and steady wail would warn citizens of approaching danger. if past history is an indication, the sirens will save hundreds of lives. with a prediction of a deadly storm season, the alert system is needed immediately.