Sherry traveled to Moscow, Russia in the early 1990s. When she walked to the local store to purchase some bread, cheese, and milk, she discovered there was only one brand choice for each of the items on her grocery list. This lack of choice made her decisions easy, but she left the store dissatisfied. Without having multiple brands from which to make her selection, which type of situational factor did Sherry experience

Limited Market Offering

Explanation:

Market Offering is a term in business that describes the combination of various alternative products or services, information and as well different experiences offered to a market, so the consumers or buyers can pick from the varieties to satisfy their wants and needs.

However, Market Offering can be limited when, there is very little or no varieties of products and services being offered in the market. For example, single service provider in market e.g Bank in a particular area for the bank users or consumers in general.

Hence, in this case, the type of situational factor Sherry experience is LIMITED MARKET OFFERING, as her choices was limited to a single brand of products.

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