(ii). Discuss the steps you would take to reform a frustrated farmer and encourage him/her to adopt a recommended agricultural innovation.

Steps:

1. Awareness. Provide information about the innovation to make the farmer aware of it.

2. Interest. Emphasizing the innovation´s benefits could make the farmer more interested in it.

3. Evaluation. The farmer will be presented with examples of the successful implementation of the innovation, to get them to make a positive evaluation of it.

4. Trial. A free trial of the innovation would allow the farmer to see by himself the innovation´s benefits.

5. Adoption. Once the farmer makes a positive evaluation, I would provide help to facilitate the full implementation of the innovation.

Explanation:

Everett Rogers´model for the process of innovation adoption has been proven successful for individual adopters by extensive empirical research. For example, the Extension Service of the U.S. Department of Agriculture used it to make farmers adopt best practices.

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