Mr. Peterson, a worldwide traveler, believes that he is successful in negotiating with his foreign counterparts because he understands how cultural differences across and within nations can affect the way business is practiced. In other words, Mr. Petersonâs success is due to hisA. ethnocentrism. B. cross-cultural literacy. C. pan-culture integration. D. cultural lag. E. cultural capitalism.

B) cross cultural literacy

Explanation:

Cross-cultural literacy is the factor that provides fluency in understanding and learning culture in two or more areas.This education about culture includes different cultural areas and their specification.

According to the question, Mr.Peterson is successful because of cross cultural literacy as he has knowledge about different cultural area and business practices which helps in dealing with foreign counterparts.

Other options are incorrect because pan culture, cultural capitalism,lag in culture and ethnocentrism are not the factor causing successfulness of Mr. Peterson.Thus, the correct option is option(B).

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