Both Sherif’s autokinetic illusion study (1936) and Asch’s line study (1951) demonstrated the effect of conformity on an individual’s decision making; however, they each captured different aspects of conformity. The results of Sherif’s study reflected social influence whereas Asch’s study reflected social influence.

Informational and Normative

Explanation:

Both Sherif’s autokinetic illusion study (1936) and Asch’s line study (1951) demonstrated the effect of conformity on an individual’s decision making; however, they each captured different aspects of conformity. The results of Sherif’s study reflected INFORMATIONAL social influence whereas Asch’s study reflected NORMATIVE social influence.

Informational influence which States that people conform because they want to be correct in their judgments explains

SHERIFS EXPERIMENT

Normative Influence which believes that People conform because they fear the consequences of being deviant explains ASCH'S EXPERIMENT

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