Zephyr is Nadia's favorite clothing brand. Recently, Zephyr was involved in a scandal for using child labor. Despite knowing about the scandal, Nadia continues to shop at Zephyr. This makes her feel uneasy as she is against child labor. In this scenario, Nadia's feeling of uneasiness is best explained by the concept of

A)the exposure effect.
B)cognitive dissonance.
C)self-objectification.
D)the consensus effect.

B) cognitive dissonance.

Explanation:

Cognitive dissonance is defined as the effect which produces cognitive behavior attitude or thoughts in a person leading to mental discomfort.This uneasiness feeling can create moderation in attitude ,view or behavior of person for regaining balance of mind and eliminating discomfort.

According to the question Nadia's feeling of uneasiness can be related with cognitive dissonance as she is discomforted because of buying from a brand that is into child labor scandals and she is against child labor.This is causing conflict in her mind and producing discomfort.

Other options are incorrect because exposure effect, consensus effect and self-objectification are not the effect that is causing uneasiness feeling in Nadia .Thus, the correct option is option(B.)  

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