Carl is middle age and single. He has a high school education and works at a hotel as a desk clerk. He lives in a tiny apartment. Even though he doesn't have a high income, he tries to live an active life attending sporting events, and sometimes he brings a date with him. To which PRIZM group does Carl belong ?

A Young Digerati

B. Bohemian Mix

C. Young and Rustic

D. Big Fish Small Pond

E. Minimalists

C.

Explanation:

PRIZM is an effective marketers tool that was developed by Claritas. The full form of PRIZM is Potential Rating Index for Zip Markets.

The PRIZM group is divided into 14 groups and 66 segments.

In the given case, Carl can be grouped in the Young and Rustic segment under the Rustic Living group.

The Young and Rustic segment comprises of people who are middle-aged and restless singles. These people have an education of high school level with lower middle income. These people tend to be pacing a life that is centered on fashion, sports, dating, etc even after having a lower middle income. They live in tiny apartments in ex-urban towns of the nation.

In the given case, Carl's lifestyle matches that of a people in the Young and Rustic segment. Thus, he belongs to the Young and Rustic segment.

So, the correct answer is option C.

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