Albert wants to track his team’s progress on a spreadsheet, rather than using new project management software. He believes that this has always worked well in the past. In this case, past success may cause Albert to resist change.

A) True
B) False

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

the answer is true!                                          

is there multiple choice or do you need like an essay answer?

i truly dont know the answer wait i do its 1,3,4