Suzy is interested in purchasing a DVD player, and is overwhelmed by the many different models available at her local electronics store. She decides to purchase a shiny, metallic-looking model, as it is the best-looking one in the store. Suzy has been persuaded to purchase this particular DVD player because of the route to persuasion. is interested in purchasing a DVD player and is overwhelmed by the many different models available at her local electronics store. She decides to consult a magazine devoted to reviewing the quality of home electronics. After reading a number of articles stating the pros and cons of each model, she decides on a DVD player. Sally has been persuaded to purchase this particular DVD player because of the route to persuasion.

peripheral; central                              

Explanation:

The peripheral route to persuasion is described as one of the types routes to persuasion in which a particular listener or person tends to decide whether he or she needs to agree with the specific message that is based on any other cues apart from the strength of message's ideas or arguments.

The central route to persuasion is described as one of the different types of the route to persuasion in which an individual is being persuaded by the specific content of the message delivered.

In the question above, Suzy is persuaded via the peripheral route whereas Sally is persuaded via the central route to persuasion.

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