You are conducting fieldwork and invite local heads of household to a focus group session. You notice that all the heads of household that arrive are women. For research purposes, what do we refer to as the men in these families?

a. imponderabilia

b. patriarchs

c. zeroes

d. key informants

d. key informants

Explanation:

Within the context of survey research, key informant refers to the person with whom an interview about a particular organization, social program, problem, or interest group is conducted.

Reference:

Key Informant

In: Encyclopedia of Survey Research Methods

ENCYCLOPEDIA

Edited by: Paul J. Lavrakas

Published: 2008

answer; the correct answer is (composition);