Research on operant conditioning indicates that Increases in the absolute value of a reinforcer and not the relative value of a reinforcer increases learning. Increases in the relative value of a reinforcer and not the absolute value of a reinforcer increases learning. Increases in either the absolute or relative value of a reinforcer increases learning. Absolute value and relative value are equally important. Increases in either the absolute or relative value of a reinforcer increases learning but the relative value is more important.