Susan G. Komen for the Cure is the largest breast cancer organization in the United States. Komen’s annual Race for the Cure series of 5K runs and fitness walks are organized to raise funds for the organization as well as to raise public awareness of the disease. Komen’s Race for the Cure is an example of a strategy.

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Susan G. Komen for the Cure is the largest breast cancer organization in the United States. Komen's annual Race for the Cure series of 5K runs and fitness walks are organized to raise funds for the organization as well as to raise public awareness of the disease. Komen's Race for the Cure is an example of a strategy.

a. target market

b. distribution

c. product

d. promotion

The Race is an example of a d. promotion strategy.

Explanation:

A promotional strategy, in marketing, is design to remind the public of a certain company/product and stimulate the demand for it. The organization, in this case, does not sell a product, but offers a service. The purpose of the organization's annual Race is to not only raise funds, but also to raise public awareness, which means it is a form of promotion. The Race is part of a strategy to remind the target audience of the disease and the services offered by this organization.

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