It's commonly believed that most political elections are determined by the public's impressions of the candidates rather than the candidates' views on the issues. What are some possible reasons for this irrational voting behavior? If the public were more knowledgeable about factors that affect person perception and attitudes, how might that knowledge influence voting behavior? Your

Reasons for irrational behaviour : Political brand name establishment in favour of candidate, enhancing brand loyalty towards.

More knowledgable public : Would value candidate working on  real development, rather than mere brand name.

Explanation:

Political elections are determined by the public's impressions of the candidates rather than the candidates' views on the issues.

Reason(s) of such irrational voting behaviour could be : The candidate having established a personal brand image of himself/ herself, specially in a particular community group. This makes the people of the community being 'brand loyal' towards their candidate, irrespective of his or her ideologies. It is also possible to make that political personality (candidate) an important part of 'national image' or 'community leader image', which reinforce support for the candidate, irrespective of person perception and attitudes.

If public were more knowledgeable about factors that affect person perception and attitudes : The political support would not be based on lineaged political brand names. It would rather be earned on the basis of candidate's performance for socio - economic, political upliftment. This would give power in the hands of deserving politicians & create a message that 'real work' & not just 'name' is needed to gain political success

absolute poverty the condition of having too little income to buy the necessities-- food, shelter, clothing, health care.

achieved status a social position (status) obtained through an individual's own talents and efforts.

affirmative action the requirement that employers make special efforts to recruits hire and promote qualified members of previously excluded groups including women and minorities.

aggregate a collection of unrelated people who do not know one another but who may occupy a common space--for example, a crowd of people crossing a city street.

agrarian societies societies in which large scale cultivation using plows and draft animals is the primary means of subsistence.

alienation the separation or estrangement of individuals from themselves and from others.

amalgamation the biological as well as cultural assimilation (merging) of racial or ethnic groups.

anomalies in science observations or problems that cannot be explained or solved in terms of a prevailing paradigm.

anomie a breakdown or confusion in the norms, values, and culture of a group or a society. a condition of relative normlessness.

anomie theory the theory suggesting that deviance and crime occur when there is an acute gap between cultural norms and goals and the socially structured opportunities for individuals to achieve those goals.

anticipatory socialization the process of taking on the attitudes values and behaviors of a status or role one expects to occupy in the future.

apartheid the recent policy of racial separation in south africa enforced by leg

explanation:

the factors that the economies of the muslim empires prosper were:

1- land trade routes-located between three continents  

2- sea trade routes

trade contributed to the spread of muslim empires, and with that islamic culture led to a growing feeling of internationalism resulted in the transfer of technology, science, and other cultural forms.