R. Barber points out that "in November of 1991 Switzerland’s once insular culture boasted best-seller lists featuring Terminator 2 as the #1 movie, Scarlett as the #1 book, and Prince’s Diamonds and Pearls as the #1 record album." Many people worry that the prominence of American culture goes beyond the media and represents the wholesale imposition of American values on other cultures, a process called:

Cultural Imperialism

Explanation:

Based on the scenario being described within the question it can be said that this is a process called Cultural Imperialism. This term refers to the imposition by one dominant entity regarding it's own culture onto another non-dominant community/culture. Which is exactly America has done by imposing it's cultural values on other less dominant cultures such as Switzerland's

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.

because he is that the right