In the article "Jihad vs. McWorld," Benjamin R. Barber points out that "in November of 1991 Switzerland’s once insular culture boasted best-seller lists featuring Terminator 2 as the #1 movie, Scarlett as the #1 book, and Prince’s Diamonds and Pearls as the #1 record album." Many people worry that the prominence of American culture goes beyond the media and represents the wholesale imposition of American values on other cultures, a process called:

Cultural imperialism

Explanation:

Cultural imperialism is a term used to describe an unequal cultural relationship between two cultures, in which the culture of that of a foreign country is promoted over that of the native culture.

From the question given above, many people, due to the fact that best-seller lists now feature an American movie, book, album, as number one in the different categories respectively, now have concern that American is to impose her cultures on other cultures, and this they believe is not just within the media settings. This process is what we can refer to as cultural imperialism.